Relationship between Royalty and Commitment in Consumer's Brand Choice Behavior
نویسندگان
چکیده
منابع مشابه
The Relationship between Brand Image and Brand Trust in Sporting Goods Consumers
The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...
متن کاملthe relationship between brand image and brand trust in sporting goods consumers
the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...
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چکیده هدف از پژوهش حاضر بررسی رابطه کیفیت زندگی کاری و رفتار شهروندی سازمانی در مدارس مقطع متوسطه پسرانه شهر تهران از دیدگاه دبیران بود. روش پژوهش حاضر توصیفی و از نوع همبستگی بود. از بین دبیران مدارس شهر تهران تعداد 380 نفر به روش نمونه گیری خوشه ای چند مرحله ای به عنوان نمونه پژوهش انتخاب شدند و با تکمیل پرسشنامه ی کیفیت زندگی کاری والتون(1975) و پرسشنامه ی رفتار شهروندی سازمانی پودساکو...
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Methodist University for their comments and suggestions, and Ulrich Doraszelski for his research assistance in the programming of the simulations. Matzkin gratefully acknowledges the support of NSF through grant #SBR-9410182. Abstract In the existing marketing literature, there does not seem to be a widely accepted answer to the question: do consumers react differently to a reduction in price a...
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ژورنال
عنوان ژورنال: Journal of Marketing & Distribution
سال: 2009
ISSN: 1345-9015,2186-0939
DOI: 10.5844/jsmd.12.1_1